Two Roads Team Spotlight: Chad Ridner, vice president

Screen Shot 2014-06-12 at 11.43.03 AM1. Why did you decide to work for a bookkeeping company?

Sales is the most important thing in any business but bookkeeping and accounting is a close number 2.

Every company has to do bookkeeping but most companies do it very poorly, if at all. Business owners need us, whether in good times or in a recession….maybe even more so then.

I’m passionate about educating business owners on why bookkeeping is so important and helping to take this burden off their plate.

2. What’s one thing you think everyone working for a new business should know?

You’re going to have good days and bad days. And some days you just want to quit. But don’t. You may just be reaching the top of the peak of the mountain and you’re about to head down the other side. Just keep your head down and try to persevere.

3. What’s one thing you think everyone working for a new business should do?

Find a mentor(s). People that are older, wiser and have more experience than you. Ask lots of questions so they can help you navigate the difficult terrain of running a new business. They’re counsel is priceless.

4. What excites you about working at Two Roads?

Knowing that what we do matters and that doing our job well frees up business owners to do what they are most passionate about. And it ain’t bookkeeping!

5. What’s an example of that?

A lot of business owners are “in the dark”. They have had some measure of success in spite of not knowing anything about the financial side of their business.

They run their business by what I affectionately call “Managing by your bank account” instead of running their business by their financials. If there is money in their bank account, great! If not, let’s go sell something. It can work for a little while, but it’s not a good way to grow a business.

6. What was the last book you read (or recommended?)

Small Giants by Bo Burlingham. It’s a good book to help businesses focus on their core strengths and how some successful small businesses choose to deliberately be small, but be the best at what they do.

7. What was your first job?

Working at a golf course as a “golf cart boy”. It was fun during baseball spring training as the Detroit Tigers players would come play the course and give us young kids big tips!

8. Who or what inspires you?

Faith, family, and friends.

9. Why do you feel that way?

All that we have is directly a gift from God and that we should try to be good stewards with what we’ve been given.

My family is my most favorite gift and I want to leave a legacy for them that they could look back and say, “My dad was far from perfect, but he strived to love God and others”, and I want to do that as well. I also love spending time with friends and making memories.

10. What do you enjoy doing outside of work?

Playing/watching sports, spending time with my family and friends

11. What might (someone) be surprised to know about you?

I was a security guard during the 1996 Olympics but I didn’t experience any drama.

12. What do you wish other people knew about Two Roads?

Business owners can often live in despair, feeling as though they are on an island and that they have no one to turn to to ask questions or bounce off ideas. Two Roads can be the “partner” they’ve always wanted but didn’t think they could afford.

13. What’s the best/worst thing to happen since you started working with Two Roads?

The Best- Assembling a team of some of the most wonderful, competent, gracious, joyful, fun people on the planet. It makes my job a blast!

The Worst- Losing more hair and turning very gray


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