How to Avoid Manipulating Sales

How to Avoid Manipulating Sales

Do you inspire or manipulate?

Sales people often fall into the trap of manipulation. When they sit down with potential clients and customers, they pitch a product or a service rather than a philosophy.

While this type of marketing may help in the short run, it does not create a loyal customer or client base. As Simon Sinek explains in his book “Start With Why,” the most powerful part of any company’s message is its cause and philosophy.

In this excerpt from a lecture, Sinek discusses the “Golden Circle,” the main methodology of effective leadership and sales.

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