Build a Financial Strategy in 20 Minutes

Most small business owners spend their time looking at finances from the past because they have to.

You have to do some type of bookkeeping for tax purposes. You want to be able to take your deductions and you’re required to have some record of income so you can pay Uncle Sam and so they believe (and can enforce) what you actually owe.

But that’s it. If you’re on your own, you’re not required to give anyone next year’s budget. As long as you pay your taxes, you don’t *have* to have some big strategic vision of what your financial future will look like.

For many of the 28 million small businesses in America, that vision is likely some version of “more.” More revenue, more profit, more time, more locations, etc. Not a whole lot of details or purposeful planning.

Sadly, the pace of business and long-standing habits make it difficult for you to pull your head above water long enough to look 6-18 months ahead. And even if you were able, then you have to worry about figuring out how to create a strategic financial plan to actually accomplish your goals.

Strapped for time? Don’t know where to start? Need a simple framework to start planning for the future? Here is a simple 5-step guide that you can easily accomplish today!

How To Create a Strategic Financial Plan In 20 Minutes


  1. Know Where You Stand:

    Take the time to review & understand your current financials – you can’t get to where you want to be tomorrow if you don’t know where you are today. Whether you do your bookkeeping yourself or outsource it, make sure you are receiving timely monthly financials so you can arm yourself with correct information to steer yourself forward!

  2. Perform Triage:

    Address any immediate issues before all else – you have to fix the hole in your roof before you start redecorating your bedroom. This would be items past due, taxes unaddressed, etc. Make sure your plan prioritizes these items!

  3. Look Ahead:

    Decide the 3 key areas of your business (i.e. sales, cost of goods, cash flow). Identify 1 quantifiable short-term (6 mos – 1 yr) goal and 1 quantifiable long-term (3 – 5 yrs) goal for each of the 3 key areas. Narrow your focus while still enabling yourself to pull on multiple levers of your business at the same time → this is the best way to maximize your effect!

  4. Take Action:

    Map out 3 actionable steps necessary to achieve each short-term goal, making sure that they are also in alignment with your longer-term goals as well – this will be your 6 month play-book.

  5. Measure & Reassess:

    Set an appointment on your calendar (and keep it!) to repeat steps 1-4. Benchmark any changes against your goals and adjust any initiatives accordingly. Did your steps get you closer to where you want to be and are you still on the right path? Note- its OK if you decided to take an alternative route – dreams can change!


Set yourself apart from all of the other business owners. Take time to know your numbers! Follow the above steps to come up with a strategy that includes easily actionable items that can work into your current flow and help guide you to where you want to be!


Is your business running a financial fever?

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    Posted at 15:59h, 28 December Reply

    […] value punch. She writes on a range of topics, including how to fight off imposter syndrome and how to build a financial strategy in 20 minutes. Her blog is a great read for busy professionals looking for inspiration between meetings. Don’t […]

  • Katey Maddux
    Posted at 13:08h, 09 January Reply

    Love this!! Thanks for the tips!

  • We Factor
    Posted at 03:40h, 16 May Reply

    Thanks for sharing this. I found your article very helpful. I think that it is also helpful and useful for every businessman. Making a financial strategy is a chalenging task. I will share to my friend.

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    Posted at 01:51h, 09 April Reply

    […] that otherwise pie-in-the-sky vision statement, you simply will not reach your financial goals. A financial strategy is crucial. But the marketplace is ever changing. What worked last year will not work the same this year. […]

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