Why Small Business Owners Should Attend at Least One Business Conference a Year

Why Small Business Owners Should Attend at Least One Business Conference a Year

In 2014, I attended my first business conference designed for the bookkeeping and accounting industry. I was impressed with how much knowledge could be packed into a few short days and I learned a lot from many of the people I met. Because of my experience there, I made it a point to attend another conference the following year and actually wound up attending three in 2015. As a fellow entrepreneur, I challenge you to step out of the box and attend a conference at some point over this next year and here’s six reasons why:

1. You’ll get a new perspective on business and life.

You remember the phrase, “like a horse with blinders”?  Well, that is often how we run our businesses.  We’re so busy that we don’t have time or even the ability to see outside of what’s in front of us.  Going to a conference gives you a fresh, often new perspective from other successful business owners.

2. You’ll experience new things.

It’s no secret that technology is changing faster than we can even adapt to it.  The good news is that it is also helping us be more efficient, productive, and profitable than ever before.  Going to a conference puts you in front of vendors and suppliers that can help you become more efficient, productive, and profitable.

3. You’ll learn from the best.

Conferences always bring in awesome speakers who are speaking for a reason: they’re really good at what they do and  are typically very generous with their wisdom and are glad to share their secrets for success with attendees.  Going home and applying their advice will make you better at what you do.

4. You’ll benefit from in-person networking.

This is probably my favorite.  The more I go to conferences, the more I realize how small the world is.  At a recent conference, I got to hang out with Darren Root, founder of Rootworks. It turns out that we share a favorite restaurant, which is in a small beach town, hidden behind a motel, hundreds of miles from where either of us live.  

The conversations I have had with fellow entrepreneurs and business owners at conferences have encouraged me to know that we’re heading in the right direction. At some points, they’ve even challenged me to reconsider the way we have been doing things. You never know how the relationships you create from in-person networking can transform your life and business. But you might find out if you attend a conference!

5. You’ll improve your leadership skills.

Not only are you able to learn from the best (#3), you’re also able to take that knowledge to help you grow as a leader.  The more time I spend around people who are wiser, more experienced, and sometimes older,the more I realize how much I still have to learn.  You don’t have to go to a conference to become a better leader.  However, I do find that leaders tend to go to conferences so you can talk to a lot of them while you’re there.

6. You’ll have new goals for your business when it’s over.

We’re approaching 2016.  It’s a great time to reflect on 2015 and put plans in place to help you achieve the goals you want in the new year.  I find so many valuable nuggets at conferences and the beginning of a new year gives you fresh perspective on implementing what you’ve learned.  Here are a couple of great conferences in our profession:

 

QuickBooks Connect

SleeterCon

Ensuring Success

Scaling New Heights

 

I’d encourage you to search the best conferences in your profession. If you don’t know where to begin, click here to browse an online directory of conferences you might find interesting.  Is there a conference in your future? Tell me about it!

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